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Vision and Mission

Kellogg Company’s Vision and Mission statements define our focus upon sustainable growth, our broadened definition of social responsibility and the true strength of our company – our people and our brands.

Our Vision encompasses the full spectrum of our stakeholders including shareowners, employees, customers, consumers and communities.  Our Mission articulates where we are as a company today and where we wish to be in the future.

Our Vision and Mission do not stand alone.  They are integrated with our focused strategy and operating principles as well as the foundations of our business: our K Values, people and commitment to social responsibility.

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