Kellogg Company is committed to building a stronger business while acting responsibly toward our customers and consumers, our employees, our communities and the environment. As part of this commitment, we are pleased to release our third global Corporate Responsibility Report. The report provides a comprehensive update of our company's progress and performance in four key areas: marketplace, workplace, environment and community.

For this report, we used the Global Reporting Initiative (GRI) G3 Guidelines, which provide a recommended framework and indicators for reporting. We are reporting at a GRI-checked application level of of "B." The GRI chart may be accessed at right.

We welcome feedback at corporateresponsibility@kellogg.com. For every person who submits feedback in 2011, Kellogg Company will make a one-time donation of $5 to the Global FoodBanking Network – up to $10,000.