Analyzing Our Issues
Strategically addressing corporate responsibility issues requires an understanding of the range of issues that occur across Kellogg’s value chain and – just as important – which are most relevant to the company and its stakeholders. To better understand these issues, and as a first step in our strategy development, we conducted a materiality analysis. The materiality analysis assessed and ranked issues along three parameters: societal interest and concern, impact on Kellogg (based on financial and reputational impact), and level of control. Among the issues ranked highly for Kellogg were food quality and safety, health and nutrition, climate change and energy use, and consumer information and labeling. The issues were grouped into four areas that form the structure for this report and the further development of the strategy: marketplace, workplace, environment and community.
Corporate Responsibility Across the Value Chain
Addressing corporate responsibility issues strategically requires an understanding that the issues occur at multiple stages of Kellogg’s value chain, and consequently must be managed across organizational boundaries.
Corporate Responsibility Strategy Framework
