Community Development

 

Kellogg looks for ways we can support the communities in which we do business, and in which our employees and their families live. Some of our more recent initiatives include the following:

• Kellogg's Corporate Citizenship Fund contributed $100,000 to build a new playground in the Lower Ninth Ward, an area of New Orleans that was devastated by Hurricane Katrina. Kellogg Park, which was dedicated in December 2008, was the first playground built since the disaster flooded much of the area.
• Kellogg has provided $100,000 to Tshepo Ya Rona ("Our Hope"), which assists schools in disadvantaged South African communities through programs that focus on study skills, HIV/AIDS awareness, drug and alcohol abuse, pregnancy prevention, and sex education.
• One of our largest companywide efforts focuses on United Way, which we have supported for years through corporate contributions and dollar-for-dollar matches of employee and retiree pledges. In 2009, $5.9 million was pledged to benefit 28 U.S. communities; this includes employee and retiree pledges, as well as a company dollar-for-dollar match. Each year, we support United Way Days of Caring, encouraging and arranging volunteer opportunities for our employees. In 2009, more than 2,000 U.S. employees participated in service projects in their communities.