Consumer Information and Labeling

Kellogg empowers consumers to make good nutritional choices by providing comprehensive nutrition information on our product packages, as well as on our Web sites. We believe it is important to provide clear and understandable explanations of our products and the ingredients that go into them.

Guideline Daily Amounts, or GDAs, which Kellogg first began rolling out in the United Kingdom in 2005, include calories, total fat, sodium and total grams of sugar per serving, and where the food might fit in a consumer’s daily 2,000-calorie diet. The system also identifies the nutrients consumers typically need more of, such as fiber, calcium, potassium, and other important vitamins and minerals. GDA labels appear on our products in the United States, Europe, Australia, New Zealand, Canada, South Korea, South Africa, Mexico and the rest of Latin America.