Consumer Information and Labeling

Through our commitment to transparency, we empower consumers to make good nutritional choices. We provide comprehensive nutrition information, education and healthy lifestyle messages on millions of product packages, as well as on our Web sites. Our goal is always to provide clear and understandable explanations of our products and what ingredients go into them.

In the 1930s, we were the first company to include nutrition messages and product information on cereal packages. Today, we continue to provide comprehensive information – often going beyond legal and regulatory requirements.

Nutrition Education Programs

Nutrition education is an important part of what we do, and we have a long history of proactively encouraging health and fitness.

Our U.S. packages and online materials help educate consumers about the USDA’s food pyramid. And we have developed active, school-based nutrition programs in a number of countries, including the U.S., Canada, Denmark and Sweden. (For more examples of our nutrition outreach, see the Community section of this report.)