Looking Ahead

We will continue to focus on generating innovative new products that will assist people in reaching, and maintaining, their health goals. We aim to be a trusted leader in creating ethical and responsible marketing standards and providing the information our customers need to make healthy and informed choices. The safety and quality of our products will always remain our top priority. We see these as evolving areas that require not only involvement on the part of Kellogg but on the part of a broad range of stakeholders and groups, including other food companies, suppliers, industry organizations and government. We are continuing to develop and refine our marketplace corporate responsibility strategies around health and wellness, and we expect to have more to share in future reports about our goals and performance in these areas.