Responsible Marketing

We are committed to marketing and communicating about our brands in a responsible, truthful and transparent manner, allowing consumers to make informed choices. Our Worldwide Marketing and Communications Guidelines, which form the basis for all of our consumer communications, were designed to ensure high uniform standards across the globe.

While we understand that consumer values and customs vary from country to country, we believe these principles provide sound guidance for all our consumers – no matter where they live.

In June 2007, in what many viewed as an industry-leading approach, we announced changes in our practices for marketing to children under age 12. (Our prior guidelines already prohibited advertising to children under the age of 6.) We developed nutrition standards, called the Kellogg Global Nutrient Criteria (KGNC), to determine which products will be marketed to children. Products that do not meet the Nutrient Criteria will not be advertised to children under 12 or will be reformulated to meet the Nutrient Criteria by the end of 2008.