Worldwide Marketing and Communication Guidelines
Our Worldwide Marketing and Communication Guidelines, which we recently updated to reflect our latest additional commitments, continue our heritage of responsible business practices. They cover online and established media, in-school activities, licensed property use, contests and promotions, as well as related areas of privacy protection, e-commerce and digital media. The guidelines are comprehensive in breadth and depth and apply globally to our businesses. They contain innovative approaches, including a new online feature, “Get Your Move On,” on child-directed Web sites, which automatically interrupts screen time after 15 minutes and encourages children to get active with a menu of fun activities.
In addition, we continue to look for opportunities to use our trademarked characters to serve as effective messengers on issues of diet and fitness. For example, Tony the Tiger encourages children to exercise through our Frosted Flakes® Earn Your StripesTM program.