Setting Priorities and Ambitions

To better understand best practice in addressing the key issues, we benchmarked the approaches of industry peers and leading companies in other sectors. In an interactive workshop, our Global Leadership Team reviewed various issues and our current positioning and agreed on where they would like to see the company in these areas in five years, as a way to set direction for the development of more detailed plans. Our ambitions in the areas of marketplace, workplace, environment and community are detailed in the full report.

Identifying Objectives, Goals and Action Plans

The next steps in our strategy development process are to identify overall objectives, actions needed to achieve the objectives, and goals and key performance indicators for each of the issues. We have completed this process for the environmental area, reflected in the goals and key performance indicators presented in this report. We are working systematically to do the same in the other key issue areas. We will update our progress in future reports.