The Importance of Breakfast

As the world’s leading producer of cereals, Kellogg understands the importance of breakfast for people of all ages, for fueling the body and brain for the day’s activities, and for maintaining a healthy weight. It’s especially important that children eat a nutritious breakfast. Scores of studies around the globe have consistently shown that kids who eat breakfast have more physical and mental energy than those who do not. Breakfast eaters are also more likely to have healthier body weights, greater vitamin and mineral intakes, and better memory skills, to name just some of the benefits corroborated by researchers.

Ready-to-eat cereals supply B-vitamins and minerals, such as iron and zinc, which are essential for healthy growth and development. Milk boosts those benefits with additional calcium and vitamins D, A and B12. We fortify our cereals and other products in keeping with national laws and regulations and the nutrient intakes and needs of consumers.

For more information, please refer to the full report.