Breakfast Programs

Through Kellogg's Corporate Citizenship Fund, we support researchers studying the impact of breakfast and the importance of fiber as part of our efforts to encourage better health. We also support nonprofits such as Action for Healthy Kids, which works to improve nutrition and physical activity in U.S. schools. In 2009, we provided Action for Healthy Kids with $55,000 in grants, plus technical assistance, for a pilot initiative that will expand access to breakfast programs in 41 schools across the United States.

In a number of countries where government-sponsored breakfast programs do not exist, Kellogg's Corporate Citizenship Fund has also supported the development and promotion of "breakfast clubs"– school-based programs that serve hundreds of thousands of morning meals to children each year. In the United Kingdom, we have worked to develop and support breakfast clubs in schools and other settings, serving more than 1 million morning meals to young people every year.