Physical Fitness

Physical fitness is a cornerstone of good health, and we look for partnerships that will help people stay active – from swimming programs and competitions in the United Kingdom, Ireland and Sweden to soccer programs in Mexico. Recent initiatives include the following:

• Kellogg has been the official partner for Germany's Youth Trains for Olympia, the world’s biggest sports competition, since 1987. In May 2009, the Federal Council of Germany honored Kellogg for more than 20 years of engagement and support.
• In 2009, Kellogg Canada once again served as a sponsor of Active Healthy Kids Canada's Report Card on Physical Activity for Children and Youth. Designed to offer insight into how well the country provides physical activity opportunities for young people, the 2009 Report Card also highlighted the important role physical fitness plays in facilitating learning and academic performance. And it included key recommendations for parents, educators, community leaders, policy makers and health care providers.