Breakfasts for Better Days™ Tackles Social Inclusion in Latin America
A healthy, balanced breakfast is a crucial part to starting the day off right, especially for young children. Still, every morning, many families across Latin America lack the resources to provide a nutritious breakfast for their children.
Last October, Kellogg launched a pilot school breakfast program in Mexico under the company’s Breakfasts for Better Days™ banner. The program is aimed at fostering social inclusion by helping the most vulnerable, low-income students and their families, improve their nutrition knowledge and encourage healthier lifestyles. The pilot phase reached 4,600 children in public elementary schools, providing educational resources and planning tools to teachers, students, and their families.
The program’s central message is that breakfast is an important driver of academic success and cereal is an important part of breakfast; full of flavor and provides variety in daily breakfast routines. Participants also receive information on the scientific links between nutrition and students’ performance at school, encouraging them to eat breakfast at least twice a week. The program goes beyond the classroom to include parents at home too – students are given a take home kit that includes a breakfast and lunch “weekly planner”. This program is just one example of how Kellogg is reaching across socioeconomic divides to build a greater sense of community inclusion.
“We are a company that seeks to nourish families so that they can flourish and thrive,” said Irazu P., Nutritionist for Kellogg’s Nutrition and Health Institute. “We are very conscious of our role in how we can help people improve their lifestyles.”
She says the main goal of the program is to teach children at a young age about the importance of healthy eating, and to give low-income families the tools they need to develop an affordable and nutritious breakfast and lunch meal plan.
Based on their success during the pilot phase, the Kellogg team is targeting to reach another 68,900 children in Mexico this year, mainly in large cities, plus 13,000 in Colombia and another 13,000 in Guatemala.