At Kellogg Company, we have a rich and storied history of community investment. W.K. Kellogg, who was considered one of the foremost philanthropists of the 20th century, gave away virtually all of his wealth.
More than 100 years later, our founder’s legacy of generosity has evolved into a holistic strategy that focuses on global hunger relief, with an emphasis on breakfast. Our Breakfasts for Better Days™ signature cause, which launched in early 2013, aligns with our business as the world’s leading cereal maker.
Through many generations, Kellogg consistently supported numerous charities and initiatives that were doing critical work in our communities. In 2012, we refocused our philanthropic giving to take better advantage of our strengths as a food company. By implementing a single, long-term charitable cause, we are using our resources more effectively to make a difference. And as a food company, it simply makes good sense for us to focus on global hunger relief, food insecurity and the importance of breakfast for children in particular.
We set a goal to provide 1 billion servings of cereal and snacks—more than half of which are breakfast—to people in need around the world by the end of 2016. One out of every nine individuals worldwide faces food insecurity every day. (1)
In the first two years of the Breakfasts for Better Days™ initiative, Kellogg Company and the Kellogg Company Fund donated more than 900 million servings of products, of which more than 500 million were breakfast foods. This puts us well on track to reach 1 billion servings by the end of 2016.
(1)State of Food Insecurity in the World, FAO, 2014.