At Kellogg, transparency is our ongoing goal. We empower consumers to make good nutritional choices by providing comprehensive nutrition and ingredient information on our product packages.
Pioneers of front-of-pack GDAs
Back in the 1930s, Kellogg was among the first companies to include nutrition labeling and product information on boxes. Starting in 2005, we pioneered front-of-pack Guideline Daily Amounts (GDAs) to give consumers information on calories, sugar, sodium and other nutrients in our foods. This fact-based labeling system complements the more detailed nutrition and ingredient labels found on the side or back panels of packages. Kellogg products include front-of-pack GDAs in the UK, Europe, Australia, Latin America, Canada, South Korea and South Africa.
In the U.S., food and beverage companies have mobilized to implement a new front-of-pack nutrition labeling system that will help consumers make informed food choices — and that will ultimately replace GDAs. The voluntary “Facts Up Front” labels will provide clear information about calories, saturated fats, sodium and total sugar content, and, optionally, nutrients such as fiber, potassium, vitamin D and calcium. We are fully committed to the success of this initiative and are joining our peer companies in supporting a consumer education campaign to launch the labeling system.