An unthinkable act of contempt against our consumers our employees and our brands

March 14, 2016

By: Paul Norman, President, Kellogg North America

Early Friday morning, we learned of a video posted online that showed a disgusting act of disrespect for you – our consumers – as well as our thousands of employees. The actions of this individual violate the trust you’ve placed in us to make food for you and your family over the past 110 years. As President of Kellogg’s North American business, and on behalf of the 33,000 members of our Kellogg family around the world, I am deeply sorry and saddened.

Kellogg takes this situation very seriously and we are shocked and disappointed. This person’s conduct is unacceptable, and I want to share with you what we know today and what we are doing to get to the bottom of this criminal act.

FDA has launched a criminal investigation, and we have launched a full-scale internal investigation.

We immediately contacted law enforcement authorities and the FDA, and a criminal investigation is underway. We are working closely with the authorities to identify the individual, fire him if he still works at the plant and prosecute him to the full extent of the law.

We also immediately launched an internal investigation and were able to determine that the video was filmed in our plant in Memphis, Tenn. Many dedicated people on our Memphis team spent countless hours examining the video and identified differences between the line in the video and the current line, which enabled us to confirm that the video was actually filmed in 2014.

Our team is continuing to work around the clock to gather the facts. At this time, we do not know why the perpetrator waited several years to post the video online.

We have identified the food potentially involved and determined that any products that could have been potentially impacted would be very limited and past their expiration dates.

These include Rice Krispies Treats, granola clusters used in a couple of products, and a few other puffed rice treats that we no longer make.

While this behavior was disgusting and criminal, this type of situation is a food quality issue and does not present a food safety risk.

We are committed to sharing more information with you.

As more information becomes available to us, we will share it with you here, and through other channels such as Kellogg’s Facebook page and @KelloggsUS.

Please continue to ask us questions through our social channels and our consumer response hotline by email or at 1-800-962-1413, open Monday to Friday, 9 am – 6 pm ET. We will always take care of our consumers and we’ll answer your questions as best we can, as quickly as we can.

Food quality is of the utmost importance to Kellogg and our company was founded on the values of integrity and accountability. We are outraged by this completely unacceptable situation. Our promise to you is that we will move swiftly and decisively on your behalf, and that we will continue to do everything in our power to maintain your trust.


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