Community Investment
Our founder, W.K. Kellogg, was a good businessman, but he also had a passion for community and humanity. His legacy of giving continues at Kellogg Company today. We care about our communities and believe in investing in them.
Based on our heritage and our business, we have chosen to focus on three major areas:
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Helping Children and Youth Reach their Potential
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Improving Opportunities for Minorities and Women
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We support many different programs and endeavors. We contribute money and products to a variety of causes. And we encourage our employees to volunteer their time and talents to improve the communities in which they work and live.
Cash and Product Donations
In 2005, we contributed more than $8 million in cash and $20 million in product to various charitable organizations around the world. In fact, half of our corporate giving is based on what is important to our employees – contributions that are part of Kellogg Care$, our matching-grant program, and United Way.
Our food donations primarily are made through America’s Second Harvest, a nationwide network of food banks and food rescue organizations that feeds hungry children and families across the country.
In 2005, America’s Second Harvest presented Kellogg Company with its Donor of the Year award. Kellogg was recognized for its frequent donations of truckloads of product to America’s Second Harvest member food banks, as well as its history of providing direct financial support to the nation’s largest domestic hunger-relief organization. Read more
Employee Volunteerism
Our employees make a difference in their local communities. They volunteer and participate in wide-ranging charitable activities. We support their involvement through several programs, including Kellogg Care$, an employee and retiree volunteer program that recognizes volunteer efforts with a financial contribution to eligible nonprofit organizations.
Employees and retirees also take advantage of our matching grant program. Kellogg Company provides a dollar-for-dollar match of employee gifts to qualified educational, cultural and environmental organizations.
Partners and Partnerships
For us to be effective in our community investment initiatives, we need strong partners who share our mission and will help us execute it. We work with organizations and programs with proven results, improving lives around the country and throughout the world. We especially are proud of our partnerships that have grown and strengthened over the years, including those with United Way, America’s Second Harvest, and HOSTS Learning – “Help One Student to Succeed.”