Strengthen Communities

At Kellogg Company, we know we can play an important role in addressing the economic and social development of the locations where we have operations. We strive to make a lasting impact on our communities and encourage our employees to become actively involved in them.

We provide human and financial resources to organizations that strengthen communities, including:

United Way

Kellogg Company’s efforts to support the United Way is consistent with our long history of helping people in the communities in which our people live and work. We provide a dollar-for-dollar match for every pledge employees and retirees make to the United Way.

United Way is a national network of community partners across the United States that addresses the most critical issues facing our communities. Its focus areas include preparing children and youth to succeed, promoting self-sufficiency, building strong neighborhoods, and making sure there are basic services available for people who need them.

In 2005, 23 Kellogg locations in the United States participated in United Way’s annual campaign – the most ever – and raised more than $3.7 million. Of the total contribution, $2.25 million went to the United Way of Greater Battle Creek (Mich.), where the company is headquartered.

Employees also support United Way beyond their monetary contributions. They raise money by leading fundraising activities such as golf outings, basketball tournaments, bowling events and multiple live and silent auctions. Many employees also take part in United Way’s Days of Caring around the country.

A record number of Kellogg employees participated in community improvement projects through Days of Caring in 2005. In the Battle Creek, Mich., area, for example, more than 800 employees volunteered for several local non-profits, including Habitat for Humanity, Food Bank of South Central Michigan, Charitable Union, Salvation Army and SAFE Place. Another 100 employees actively planned campaign activities to raise awareness and funds.

Product Donation and Disaster Relief

Product Donation

Kellogg Company has a longstanding commitment to feed the hungry. Our hunger relief efforts span the globe. Each year, we donate about $20 million of food products for hunger and disaster relief to help people most in need.

In the United States, our food donations primarily are made through America’s Second Harvest, the nation’s largest charitable hunger-relief organization. With a network of 200 regional member food banks and food-rescue organizations, America’s Second Harvest distributes nearly two billion pounds of food and grocery products each year.

In 2005, America’s Second Harvest presented Kellogg with its Donor of the Year Award. We were recognized for our frequent donations of truckloads of product to America’s Second Harvest member food banks throughout the county, as well as our history of providing direct financial support to the organization.

Kellogg employees also donate their time to make a difference in hunger relief efforts, such as supporting National Hunger Awareness Day, volunteering at local food banks, and speaking at food conferences.

Read more about America’s Second Harvest.

Learn more about Disaster Relief.

Kellogg Cares$ and Matching Grants

Kellogg Cares$

Kellogg Company employees have a strong history of caring about the communities where they work and live. Today, employees and retirees are involved in strengthening their communities in many ways – such as volunteer scout leaders, school mentors, youth sports coaches, Habitat for Humanity volunteers, and members of non-profit boards.

In 2005, we introduced a new program that recognizes the important contributions of employee and retiree volunteers. Called Kellogg Care$, the program provides a $250 donation to qualified organizations where an employee or retiree volunteers a minimum of 25 hours during a 12-month period. A maximum of two grants per year for each eligible participant is allowed. Employees and retirees enthusiastically have participated in Kellogg Care$ and involvement continues to grow.

Non-profit organizations interested in more information about the program should contact the Kellogg Corporate Social Responsibility department at 269/961-3888.

Who is eligible?

Full-time salaried and hourly employees of all Kellogg U.S. Divisions
Kellogg Company retirees

Which organizations are eligible?

Non-profit organizations with 501 (c) (3) tax-exempt status including:
Accredited schools and educational organizations
Some governmental units
Youth sports organizations
Hospitals and nursing homes
Food banks and homeless shelters
Daycares

Which organizations are not eligible?

Fraternal and social organizations
Religious organizations
Political organizations
Veteran groups
Labor groups
Personal membership or professional associations
Organizations that discriminate on the basis of race, creed, national origin, sexual orientation, physical abilities, and gender (except same-gender youth development programs)

Are there any other restrictions?

Volunteer service cannot result in any direct benefit to eligible participants or members of their families.
Volunteer activity cannot be in lieu of another requirement for volunteer service.
Travel time to and from the volunteer activity cannot be counted toward volunteer hours.
Volunteer hours cannot be carried over into subsequent 12-month periods.

Matching Grant$

Kellogg’s Matching Grants Program extends the company’s commitment to the communities where employees live and work. The program provides a dollar-for-dollar match of employee donations to qualified educational, cultural, arts and environmental organizations.

Donations of $25 - $10,000 are matched. Gifts can be made to more than one organization, however the maximum for any one individual in a calendar year is $10,000.

Organizations that qualify include non-profit educational institutions, cultural and arts institutions, and organizations that operate facilities or programs that preserve nature, protect our environment and improve the quality of life for area residents.

Organizations Receiving Support

Among the many organizations receiving funding in recent years from Kellogg Company and Kellogg’s Corporate Citizenship Fund are:

Battle Creek (Mich.) Health System – Cancer United Capital Campaign
Habitat for Humanity
In as Much House – Family Shelter Project
Festivals & Events – Battle Creek Field of Flight, Gilmore Keyboard Festival, Battle Creek Cereal Festival and the International Festival of Lights
Matching Grants – Cultural/Arts
Matching Grants – Environmental
Kellogg Care$ – Matching Grants for Volunteers
Neighborhoods Inc. Nursing Clinic of Battle Creek (Mich.)
United Way