Home > About Kellogg Company > Our Vision, Purpose, and Values
Our Vision: A good and just world where people are not just fed but fulfilled.
Our Purpose: Creating better days and a place at the table for everyone through our trusted food brands.
We are a company of promise and possibilities. Each day represents a fresh opportunity to share Our Vision, live Our Purpose.
By being mindful and committed to these ideals, we uphold our founder’s dedication to people and their well-being. And we promote an environment where we can push beyond boundaries and across borders to create foods and brands that help to fuel the best in everyone everywhere.
It is this belief that brings us together and sets us apart.
K Values: Success Starts Here.
Our values are part of our DNA. They guide the way we work with our business partners, within our communities and with each other. Through integrity, accountability, passion, humility, simplicity and a focus on success, we have created a vibrant company culture where ideas can blossom, people can thrive and success can flourish.
We Act With Integrity and Show Respect.
- Demonstrate a commitment to integrity and ethics
- Show respect for and value all individuals for their diverse backgrounds, experiences, styles, approaches and ideas
- Listen to others for understanding
- Assume positive intent
We Are All Accountable
- Take personal accountability for our actions and results
- Focus on finding solutions and achieving results
- Actively engage in discussions and commit to decisions once they are made
- Involve others in decisions and plans that affect them
- Keep promises and commitments made to others
- Personally commit to the success and well-being of teammates
- Embrace the belief that all injuries are preventable and that achieving a healthy and safe environment starts with “me”
We Are Passionate About Our Business, Our Brands and Our Food
- Show pride in our brands and heritage
- Delight our consumers and serve our customers through the high quality of our products and services
- Promote a positive, energizing, optimistic and fun environment
- Promote and implement creative and innovative ideas and solutions
- Value, promote and fiercely protect our reputation
We Have the Humility and Hunger to Learn
- Value openness and curiosity to learn from anyone, anywhere
- Seek and provide honest feedback
- Be open to personal change and continuous improvement
- Learn from mistakes and successes in equal measure
- Never underestimate our competition
We Strive for Simplicity
- Seek to continually simplify and improve processes, procedures and activities
- Work across organizational boundaries/levels and break down internal barriers
- Deal with people and issues directly and openly
- Prize results over form
We Love Success
- Achieve results and celebrate when we do
- Help people to be their best by providing coaching and feedback
- Work with others as a team to accomplish results and win
- Have a “can do” (positive) attitude and drive to get the job done
- Make people feel valued and appreciated
- Make the tough calls