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Our Nutrition Heritage

As a company founded on offering a more nutritious breakfast choice, Kellogg has long been a leader in supporting health and wellbeing. After all, it was our visionary founder, W.K. Kellogg, who aspired to make “quality products for a healthier world”.

Motivated by a passion for people, quality, and innovation, he created the first ever breakfast cereal and then shaped an entire industry. Innovation in digestive wellness is woven through the story of Kellogg foods from the very beginning, with the launch of Bran Flakes® in 1915, followed by All-Bran® one year later. More than a century later, W.K. Kellogg’s legacy continues to inspire us. By responding to consumer preferences and using evidence-based science as our guide, we continue on our journey to enhance the nutrition delivered through our plant-based foods.

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